Meetings Africa 2024, the 18th edition of the Business Events Trade Show owned by South African Tourism, is set to be a crucial market access platform for African business event products. It will be convened at the Sandton Convention Centre in Johannesburg, South Africa, from February 27th to 28th.
The 2-day trade show, complemented by an Educational Day, collaborates with global, continental, and national industry associations. Catalyzing the growth of the business events industry in Africa, Meetings Africa facilitates economic development.
The event provides exhibitors with an opportunity to showcase their offerings to international and local buyers, African associations, and corporate planners. As a leading platform on the continent, Meetings Africa offers face-to-face interaction with influential global buyers, fostering connections and contributing to Africa’s overall growth in the business events sector.
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