The Business of Events has released its 2023 International Planner Sentiment Report, providing insights into the priorities of event buyers when selecting a destination or venue. Here are the key highlights:
1. Destination brand and market support maintain their importance, while venue quality and quality of welcome are highly regarded.
2. The report surveyed corporate, association, and agency planners, focusing on important factors in the current environment.
3. Sustainability has seen an increase in importance, tracking 1.5 points higher across all regions.
4. Skills, talent, and diversity are also tracking higher, indicating their growing significance in the events sector.
5. Cost and value for money remain high across all buyer markets.
6. Accessibility and ease of travel continue to be top priorities.
7. Safety and security are ranked highest by North American planners, with the UK following closely.
Martin Fullard, Director of News and Content at The Business of Events, highlights the significance of cost, accessibility, and sustainability in decision-making. He also emphasizes the importance of safety and security, particularly among US planners.
Overall, the report reflects the stability of planner sentiment while highlighting the evolving importance of sustainability, skills, equity, and diversity in the events industry.
Source Link: the-business-of-events.com
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