The 9th annual City Nation Place Global 2023 is scheduled for the 8th and 9th of November and will occur in London.
The event will bring together national branding and foreign office teams, marketing boards, destination marketing organizations, investment promotion agencies, and economic development teams for morning workshops, place-making tours, expert-led sessions, and panel discussions. Also, round-table discussions for peer-to-peer learning will be present.
Some of the topics for the 2023 agenda will include:
New definitions of success for place brands and place marketing
Working together: nation and city brands, city brands and neighborhood brands
City diplomacy: how cities are stepping up as power centers to influence global conversations
The challenges and opportunities of a values-based place brand proposition
Unearthing your place DNA to develop a unified, differentiated voice for your place brand
The speakers for the event include Siw Andersen, CEO, of Oslo Business Region; Adam Burke, President & CEO, of the Los Angeles Tourism & Convention Board; Clare Dewhirst, Director, of City Nation Place, David Downs, CEO, of The New Zealand Story; Meaghan Ferrigno, Senior Vice President, Chief Data and Analytics Officer, Destination Canada; Nakyoung Kim, Team Leader, City Branding Team, Goyang City Government; Ambassador Viljar Lubi, Estonian Embassy in London; Jean Scheltema, Chief Marketing & Innovation Officer, Wesgro; Anu Syrmä, Director for Brand, Marketing and Communications, Helsinki Partners; Sirpa Tsimal, Director Global Marketing, Investment Promotion, Switzerland Global Enterprise (S-GE).
Source:www.citynationplace.com/global/home
