Albania has been chosen as the official host country for ITB Berlin in 2025, marking a significant collaboration announced at a ceremony in Berlin. The memorandum of understanding was signed by H.E. Vilma Bello, Deputy Minister of Tourism for Albania, and Deborah Rothe, Director of ITB Berlin.
Albania, with its remarkable tourism potential, will showcase its hospitality, culture, and landscapes during ITB Berlin 2025, scheduled from March 4 to 6, 2025, as a pure B2B event. This collaboration aims to provide Albania with a global platform to engage with an international audience.
Dirk Hoffmann, COO of Messe Berlin, highlighted Albania’s potential in the global travel landscape, recognizing the country’s significance. As the Official Host Country, Albania will have a prominent presence at ITB Berlin, including a festive opening gala, an extensive stand at the fairground, and a significant role in the ITB Berlin Convention. The collaboration is expected to enrich ITB Berlin 2025 and bring attention to Albania’s cultural heritage and natural beauty.
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