Alex Softley, Portfolio Marketing Director for The Meetings Show, has been named one of the Power 50: Green Champions by sustainability body Isla and Micebook. This initiative spotlights individuals in the UK events industry dedicated to making a positive impact on the planet.
Softley leads The Complete Sustainable Events Course, a virtual program educating over 200 events professionals on integrating sustainability into planning, with a Net Promoter Score of +41. The course, in partnership with isla and Andy King of Netflix’s Fyre Festival fame, is part of The Meetings Show’s sustainability strategy. Softley’s efforts extend to Northstar Travel Group UK, The Meetings Show’s parent company, where sustainability measures and goals for continuous improvement are implemented.
The Meetings Show’s sustainability framework serves as a blueprint for initiatives across Northstar Travel Group. Softley expressed honour for the recognition, emphasizing the team effort in driving positive change across the industry.
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