Antwerp, renowned for its innovative approach to hosting events, recently welcomed the IAPCO EDGE Seminar, showcasing its new brand ethos: “The City is Your Venue.” Co-hosted by the Antwerp Convention Bureau, VISITFLANDERS Convention Bureau, and Semico, the seminar gathered 65 leading PCOs and industry partners from January 16-18, 2024. Participants engaged in lectures and workshops led by industry leaders, highlighting contemporary themes and fostering networking opportunities.
The seminar vividly depicted Antwerp’s charm, illustrating its compact size and adaptable mindset that transforms the entire city into a venue. From the welcoming reception at The Radisson Blu to educational sessions at Flanders Meeting & Convention Center Antwerp, each event location integrated the city’s personality and world-class event offerings.
Notable highlights included an immersive day at the Botanic Sanctuary Antwerp, a grand dinner at Sapphire House Antwerp Hotel & Handelsbeurs, and concluding educational sessions at Horta Art Nouveau Hall. Tadeja Pivc Coudyser, CEO of Antwerp Convention Bureau, emphasized the city’s unique brand promise, where events seamlessly blend into the urban fabric, creating custom experiences for delegates.
Reflecting on the event’s success, Mathias Posch from IAPCO praised Antwerp’s rich culture, stunning venues, and warm hospitality. Evelyne Bardyn, Head of Congresses & Events at VISITFLANDERS Convention Bureau, highlighted the alignment of IAPCO EDGE with the destination’s ambition to reinforce the positive impact of conferences.
Antwerp’s blend of history and modern infrastructure, coupled with collaborative efforts led by the Antwerp Convention Bureau and its partners, solidifies its position as a vibrant destination for global conferences and events, attracting international organizations and further enhancing its reputation in the international event market.
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