UFI, MDG, and SISO Collaborate to Drive International Audience Growth for US Organizers
In Washington, MDG, UFI (Global Association of the Exhibition Industry), and SISO (Society of Independent Show Organisers) came together to host a special Executive Roundtable as part of the annual #ecef conference. The focus of the roundtable was to address strategies for US organizers to rebuild their international audience and attendee bases.
During the fast-paced 90-minute session, CEO Kai Hattendorf set the global stage, discussing the impact of digitization and sustainability on trade show attendance in the future. Anija Nicolaidis from MDG and Tom Mitchell from Messe Düsseldorf GmbH presented a compelling case study on the topic. The roundtable also featured an interactive discussion led by Kimberly Hardcastle-Geddes and SISO CEO Vincent Polito, engaging the 80 participants.
Martha Donato, UFI’s North America representative, praised the event, highlighting the strong collaboration among all involved parties. The Executive Roundtable showcased the power of collaboration and provided valuable insights for US organizers seeking to expand their international reach and drive audience growth.
Source Link: www.ufi.org
UFI,TheGlobalAssociationoftheExhibitionIndustrymdgSISO – Society of Independent Show Organisers Vincent Polito Martha (Scheidegger) Donato Tom Mitchell
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