Davies Tanner has secured the IBTM World account for another two years after a competitive review process. The agency will focus on enhancing IBTM World’s brand awareness globally and leading a robust brand and industry advocacy program.
Claudia Hall, Exhibition Director of IBTM World, praised Davies Tanner for their deep industry understanding and capability to support IBTM World’s ambitious growth and positive industry future.
Robert Wright, Managing Director of Davies Tanner, expressed excitement over retaining the account, highlighting their success in delivering impactful campaigns since 2016. Additionally, Davies Tanner will leverage their advocacy brand, The Business of Events, for the 2024 campaign.
They also launched a sister agency, The Audience, targeting the travel and tourism sector. They offer services like PR, social media, digital content, media relations, brand partnerships, and influencer relations, focusing on strategic audience engagement to build brand loyalty.
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