The Eastside Rooms in Birmingham has launched a dedicated Agency Charter in response to a significant increase in business. Over the past year, agency enquiries have surged by 56%, with a 10% rise in confirmations. The new charter aims to enhance collaboration with agencies through better commission structures, streamlined booking processes, and firm payment commitments. It also emphasizes mutual responsibilities, confidentiality, and data protection, ensuring a reliable partnership.
Agency business is growing for The Eastside Rooms, with prospective bookings up by 37% and confirmed bookings by 33% for 2025. Leanne Bladen, Director of Sales, stated that the charter marks a milestone, aiming to solidify relationships by refining commission structures and booking procedures, thereby building trust and ensuring smooth operations.
Bladen emphasized that the charter reflects The Eastside Rooms’ dedication to its partners, setting a new standard for collaboration in the events industry. It acknowledges the contributions of agency partners and sets the stage for continued success and mutual growth, fostering an environment where agencies feel valued and respected.
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