The IACC’s 2024 Meeting Room of the Future™ Report highlights key trends and issues in the global meetings and conference industry, based on responses from 170 venues across three continents.
The report focuses on the importance of managing food and beverage preferences of younger generations, social responsibility credentials of venues, and the need for flexible meeting room configurations and advanced technology. Key findings include that 45% of venue operators see digital signage as essential, and 56% agree that venues must add value to offset higher food and beverage costs. Additionally, venues are increasingly using AI for marketing (27%) and data analysis (21%).
Neil Gardner, IACC Americas Chair, emphasizes the commitment of IACC members to investing in social responsibility, welcoming environments, appealing food and beverage options, and state-of-the-art technology, which are crucial for meeting planners and attendees.
You can download the report: iacconline.us
#iacc #2024report #association #venue #destination #meetings #miceindustry #meetingsandevents #eventprofs #convention #meetingprofs #linkedinforcreators #linkedinnews #linkedinnewsletter #bei
