IBTM has introduced “Exceptional Experiences” for its IBTM World event in Barcelona from November 19-21. This new program addresses challenges faced by in-house event professionals and marketers, aiming to showcase innovative strategies to enhance business growth through exceptional event experiences.
Launched at Cannes Lions on June 21, the session featured industry leaders like Jimmy Knowles from Canva, Judy Lee from Pinterest, Shauna Little from The Washington Post, and Claudia Hall from IBTM World. Claudia Hall highlighted discussions on community building, partnership development, and leveraging AI without losing event authenticity.
Evolving from the successful 2023 corporate event marketers program, Exceptional Experiences will feature an exclusive invite-only workshop for senior executives and leaders on November 19, 2024. On November 20, 2024, the Exceptional Experiences Forum will offer educational sessions on harnessing AI and technology, community building and creating lasting positive impacts on attendees.
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