IBTM World, scheduled for November 28-30 in Barcelona, has announced additional speakers for its conference, focusing on community building in the events industry.
Lars Silberbauer, Global Head of Brand, Marketing, and Digital at the International Olympic Committee, will deliver a keynote on building cultural legacies amidst disruption, drawing insights from LEGO, MTV, and the Olympics.
Two sessions on day two will explore community development: “Give the People What They Want” will feature marketing professionals sharing strategies from major brands like Amazon, Twitter, and Google, emphasizing engaging attendees before, during, and after events. The second session, “Communications and Content Strategy for 21st Century Event Businesses,” will delve into event marketing evolution for long-term growth.
The final day will unveil the ‘Culture Creators’ Report, exploring the experiences and aspirations of event professionals, and providing a global temperature check on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
Claudia Hall, Event Director at IBTM World, underscores the importance of community in the conference program, aiming to empower attendees with tools for creating year-round connected communities.
IBTM World offers diverse networking opportunities, including the Welcome Party & Networking Hour, Club Night at Opium, and Workplace Revolution, a new feature promoting meaningful conversations in a relaxed setting. The event seeks to address the challenges of distraction and disconnection, providing a platform for delegates to collaborate, share ideas, and move the business culture forward.
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