IBTM World 2023 inaugurated its event by debuting the World Trends Report 2024, spotlighting pivotal macro-economic, political, ecological, and technological factors shaping the meetings and events domain for the forthcoming year. Authored by Alistair Turner, Managing Director of Eight PR & Marketing, the report sessions at the IBTM Main Stage during the show explore critical aspects such as AI’s impact on the industry, escalating emphasis on accessibility, and the economic outlook for meeting and event businesses.
The comprehensive report delves into global viewpoints, from transitioning economies to the influence of regional dynamics on vertical industries like eSports and pharmaceuticals, significantly influencing their investment in meetings and events. Turner emphasizes the report’s depth, reflecting the multifaceted nature of 2024 and its implications for our world, underscoring the industry’s potential role in shaping pivotal global discussions. An area of focus is the emerging ‘Generation Me,’ exploring personalization, accessibility, and individual security’s impact on event and meeting experiences.
Claudia Hall, IBTM World, IBTM Events, IBTM Americas, Evelina Bucinskaite, Alissia Begag, Ben Dunster, Neslihan Gundes, Ruken Kilic, Luciana Deller, Lars Silberbauer, David Thompson, Lucy Dyer, Kiriakos Liolios, Olga Kuzmich
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