Business Events Sarawak (BESarawak) has been named the exclusive Seed Fund Contributor for the Association Impact Masterclass, the inaugural legacy impact certification program by the International Congress and Convention Association (ICCA). The partnership signifies Sarawak’s dedication to fostering a positive and lasting impact within the events industry. The Association Impact Masterclass, a joint initiative by ICCA, GainingEdge, and Meet4Impact, aims to elevate industry standards by offering professional training aligned with ICCASkills Certification. The Sarawak government envisions the region as the legacy capital for business events in Malaysia and Borneo, with the initiative aligning with the Post-COVID-19 Development Strategy 2030 (PCDS 2030). BESarawak’s collaboration with ICCA underlines their commitment to enhancing Sarawak’s positioning while emphasizing the significance of growing a proficient legacy impact workforce.
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