IMEX’s Policy Forum 2024, themed “Good meetings” not “more meetings”, emphasized the need for the business events industry to shift from transactional to transformative thinking. The forum was attended by over 110 industry leaders and highlighted the crucial role of AI and the effectiveness of Hollywood-style ‘elevator pitches’ for the sector’s future.
Colja Dams, CEO of VOK DAMS, stressed that AI will revolutionize live events, asserting their authenticity amidst a digital content flood. Bo Kruger, owner of Moving Minds, advocated for using succinct, high-concept pitches to convey event impact effectively.
Additionally, experts like Tracy Bury of Operandi Consulting and Nicola Kastner of Event Leaders Exchange emphasized the importance of aligning events with their purpose and measuring their impact to demonstrate value. This forum marked the largest gathering since its inception, fostering dialogue on enhancing the strategic value of events.
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