The second day of IMEX America witnessed a bustling convergence of business meetings and vibrant connections between thousands of event planners and suppliers. Jessica Cox, from Embassy Suites, Nashville Downtown, shared her success story, noting that she had finalized a contract with a Fortune 500 financial institution, emphasizing the pivotal role of human connections in the industry.
Established relationships played a significant role, with Dawn Candrea from Hilton Sedona Resort at Bell Rock recounting how a meeting from last year’s IMEX America resulted in a contract and program booking for her. The event’s “secret sauce” lay in building relationships and trust, as highlighted in an Association Leaders Power Hour panel discussion.
Notable trends on the show floor included a growing interest in incentives designed to reveal the cultural and artistic aspects of destinations, as companies sought to reward and thank their employees post-pandemic. European destinations, like Vienna, found themselves well-positioned for such endeavours.
Additionally, planners were keen on immersive educational sessions and experiences with a social impact. Destination case studies highlighted ways planners and destinations collaborate to create positive impacts and foster sustainability.
IMEX America is set to conclude with a successful blend of business, relationship-building, and innovative ideas in the event industry.
Mandalay Bay Resort and Casino, IMEX, Carina Bauer, Sophie Pink, Phil Boas, Tanja Knecht, Edward Langley, Dale Hudson CED, SEPC, Mark Mulligan, Gillian Heath , Charley Murfitt, Laura Beattie, LinkedIn News
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