On the second day of IMEX Frankfurt, discussions highlighted the positive impact of business events on securing industry funding, community development, and policy creation. Participants emphasized achieving lasting effects beyond immediate event outcomes.
Destination Canada showcased findings from its Legacy and Impact research, revealing that government participation in events can lead to policy changes, increased public awareness, and direct funding. An example is the Insects to Feed the World conference in Quebec, which resulted in governmental recognition of insects as livestock, securing funding and partnerships for insect producers.
Genevieve LeClerc of Meet for Impact praised this as a model of effective legacy creation. Paris, leading the latest ICCA City Rankings, supports event organizers in calculating economic impacts and fosters key industries like technology and health to attract professional events.
Attendees learned that companies are prioritizing purpose over profit. Danny Pecorelli of Exclusive Collection shared his company’s journey to become the UK’s first B Corp accredited hotel company, emphasizing ethical profit-making.
Amy Calvert, CEO of the Events Industry Council, underscored the global events industry’s economic significance, advocating for a proactive, informed, and purposeful approach, supported by the new Future Landscapes Survey.
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