Tahira Endean from IMEX emphasizes embedding impact into both professional and personal lives. IMEX Frankfurt, happening from May 14 to 16, highlights this theme in its education program.
The program offers over 150 learning sessions covering various tracks. One new track, Impact, encourages attendees to apply their learnings immediately. Highlights include:
- Business Practices: Sharing life lessons from climbing Mount Kilimanjaro.
- Managing tight budgets: Strategies for optimizing budgets despite rising costs and shorter lead times.
- Event Marketing: Exploring AI’s role in trend analysis and strategies used by marketing leaders.
- Experience Design: Examining how cities and destinations contribute to social impact in the meetings industry.
- Brand Storytelling: Understanding the emotional impact of storytelling on attendees.
- Impact: Introducing Wonder Walks, themed around nature’s positive impacts, and using LEGO SERIOUS PLAY® for sustainable event planning.
- Technology & Innovation: Demonstrating AI’s role in enhancing event planning and execution.
- Untangling event technology: Showcasing innovative ideas to revolutionize the meetings industry.
- Trends & Research: Highlighting industry research reports.
- Wellbeing: Introducing Tough Talks, safe spaces for discussing challenging topics such as grief, male suicide, anxiety, and menopause.
Moreover, Ciara Feely will lead a Tough Talk on menopause, aiming for open and supportive conversations among attendees.
Learn more about the event from this link:
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