Italy has declared the upcoming year “tourism of the roots,” encouraging Italians and their descendants living abroad to explore their ancestral places. With an estimated 60 million Italians residing overseas, many with substantial spending capacity, this initiative aims to generate up to 8 billion euros in annual revenue for Italy’s tourism sector.
The assessment, presented at the TTG tourism fair in Rimini, focuses on Italian communities in Argentina, Canada, Australia, France, Germany, Brazil, the UK, and the US. By tapping into the sentimental and cultural ties of the diaspora, Italy seeks to attract a significant influx of visitors in 2023.
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