The Macao Trade and Investment Promotion Institute (IPIM) and the Economic Development Bureau of Guangdong-Macao In-Depth Co-operation Zone in Hengqin have introduced the brand logo “MICE² Macao x Hengqin” to promote “multi-venue events.” This logo aims to highlight the collaborative advantages of the Macao-Hengqin MICE platform internationally, fostering synergistic growth in the MICE industries of both regions.
Representing cross-regional characteristics, the logo incorporates a “gate,” symbolizing connectivity between Macao and Hengqin, welcoming global enterprises to the Greater Bay Area. “MICE² Macao x Hengqin” signifies Meetings, Incentives, Conventions, and Exhibitions, emphasizing the integration of Macao and the Hengqin cooperation zone and shaping a new standard in the MICE sector through “multi-venue events.” This joint branding strategy anticipates significant boosts in MICE projects and business investments, enhancing the global visibility of the Macao-Hengqin MICE platform across various international platforms and events.
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