Ottawa Tourism is expanding its focus to align major association congresses with leading sporting events, aiming to unite diverse audiences and stakeholders to enhance the city’s appeal and maximize benefits for partners.
Renowned for attracting international association conferences, Ottawa applies its successful approach to securing major sporting events like the Pacific Four Series Rugby and the upcoming 2025 IIHF World Junior Championship. Lesley Pincombe, Vice President of Meetings & Major Events, emphasizes the synergy between association conferences and sporting events, highlighting their long-term impact and high profile.
Ottawa Tourism plans to showcase its event infrastructure at global events like SportAccord in Birmingham and SportsPro Live in London. This strategic alignment demonstrates Ottawa’s commitment to dynamic event hosting, fostering partnerships, and promoting community growth.
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