PATA solidifies its collaboration with ICCA, marking a significant step towards fostering responsible and sustainable growth in the travel and tourism sector across the Asia Pacific region. The Memorandum of Understanding (MoU) was formalized during the 62nd ICCA Congress in Bangkok, highlighting the shared values of both organizations regarding sustainability, education, and advocating for global collaboration. The agreement aims to facilitate joint program development, particularly focusing on nurturing the ‘Business Travel’ sector in the region, while emphasizing sustainability in future activities and events.
The signing ceremony, witnessed by officials from TCEB, PATA, and ICCA, underscores the importance of this partnership in enhancing business opportunities and promoting economic impact for destinations and industry players. PATA CEO Noor Ahmad Hamid expresses optimism about the collaboration, emphasizing the synergy between the travel and tourism industry and business events.
In addition to this partnership, PATA announces the hosting of the PATA Annual Summit 2024 by the Macao Government Tourism Office, supported by SJM Resorts, S.A. Scheduled from May 15 to 17, 2024, at the Grand Lisboa Palace Resort Macau, the summit will gather international thought leaders, industry influencers, and decision-makers to discuss challenges, opportunities, and the responsible and sustainable growth of tourism in the Asia Pacific region. With plenary sessions, breakout sessions, and meetings, the event provides a platform for insightful discussions and the exchange of best practices within the industry.
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