Registration is now open for IBTM World 2024, taking place from November 19-21 at Fira Gran Via in Barcelona. As the leading global event for the business events and experiences industry, IBTM World gathers over 12,000 exhibitors, buyers, and attendees to network, learn, and conduct business. The 2024 theme, “People. Power. Potential.”, emphasizes the importance of human connections in driving success across the events industry.
IBTM World 2024 will feature advanced digital tools to help attendees measure performance, collect leads, and make informed decisions. New highlights include “Exceptional Experiences,” a showcase of innovative strategies for creating impactful events, and the “Forum for Advocacy,” an invitation-only gathering of industry leaders and policymakers to discuss advocacy issues. The “Hotel Pavilion” will provide a dedicated space for independent and small group hotel businesses.
A grand welcome party, open to all attendees, will celebrate the 20th anniversary of IBTM World in Barcelona, featuring regional artisanal pop-ups, tapas food trucks, and more. IBTM World 2023 was its most successful edition, with over 2,250 exhibitors and 132,000 business connections made.
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