In 2023, Switzerland experienced a resurgence in business event demand, reaching 77% of pre-pandemic levels, indicating a global craving for in-person interactions despite the prevalence of virtual meetings. In response, the Switzerland Convention and Incentive Bureau (SCIB) launched a whimsical campaign to entice global event planners towards Switzerland.
Acknowledging Switzerland’s captivating landscape as both a charm and potential distraction, the campaign humorously proposes a solution: blocking out scenic distractions during meetings using shutters for enhanced focus.
Beyond the picturesque distractions, SCIB emphasizes Switzerland’s exceptional meeting infrastructure, security, sustainability, and convenient venues, positioning them as pivotal elements for successful events rather than mere backdrops.
The campaign introduces an upgraded online event planner tool with advanced filtering features for streamlined event organization. Additionally, it offers valuable sustainability tips, guiding organizers on eco-conscious event planning by promoting collaboration with sustainable suppliers and emissions reduction.
Targeting Europe and North America, the campaign initially debuted on YouTube and now strategically leverages LinkedIn and Instagram. Running through 2023, it aims to engage organizers, showcasing Switzerland as an ideal business event destination while cleverly addressing the allure of its scenic distractions.
#switzerland#miceevents#incentivetravel#tourism#campaign#association#venue#destination #meetings#miceindustry#meetingsandevents#eventprofs#convention#meetingprofs #linkedinforcreators#linkedinnews#linkedinnewsletter#linkedinnewsasia#businessevents.
