Thailand Convention & Exhibition Bureau (TCEB) is launching a new campaign, “Thailand MICE to Meet You Year 2023,” at the IMEX 2023 event in Frankfurt. TCEB’s campaign is in line with the Thai Government’s “Visit Thailand Year 2022-2023: Amazing New Chapters” campaign, which seeks to promote Thailand’s soft power through food, fashion, festival, film, and fight. The fight refers to Muay Thai, the traditional Thai martial art that has gained recent exposure, including a much-heralded debut at this year’s European Games.
TCEB’s team at the IMEX 2023 event in Frankfurt comprises seven destination management companies, 17 hotels and resorts, two venues, Thai Airways International, Thailand Incentive and Convention Association (TICA), and TCEB. They are determined to help planners create an exceptional MICE experience and assist MICE travelers to have a magical MICE journey in Thailand.
TCEB’s “Thailand MICE to Meet You Year 2023” campaign covers every step of planning and making a MICE journey. The MICE Lane service is now available at both Suvarnabhumi and Don Meuang airports in Bangkok, with 3,500 visitors having made use of the MICE Lane at these airports from October 2022 to March 2023. The service is also available in Phuket and Chiang Mai on a case-by-case basis upon request.
At least 13 hotels with meeting space and facilities opened in 2023 in Bangkok, Phuket, Chiang Mai, Pattaya, and Hua Hin. The location is not limited to each particular city but a cluster of cities as well. The Andaman cluster, highlighted with the main destination of Phuket in combination with its neighboring provinces of Phang-nga and Krabi, is now featuring wellness and retreat programs for its unique selling point to complement Phuket’s bidding for Expo 2028 Phuket Thailand with the theme “Future of Life: Living in Harmony, Sharing Prosperity.”
As of March 2023, there are 1,228 meeting rooms in Thailand that have acquired Thailand MICE Venue Standard (TMVS) certification, giving international MICE planners a wider selection of professionally managed facilities. There are also 63 certified Special Event Venues, which offer a unique ambiance such as rooftop terraces, art studios, auditoriums, museums, refurbished old factories, vineyards, parks, and gardens.
Thailand now boasts 52 MICE entrepreneurs certified with Thailand Sustainable Event Management Standard (TSEM). This means planners have a larger pool of qualified local partners who can guide them in selecting and implementing a variety of impactful sustainability practices. These MICE suppliers can also help event organizers access a wide range of technology solutions to improve productivity and outcomes.
Bangkok will be a host city for a lineup of global meetings that have significant impacts on the industry, economy, and global development. The ICCA Annual Congress 2023 will take place in November. In 2024, the capital city of Thailand will be hosting Global Spine Congress and Money 20/20, the world’s fintech conference. The Annual Meeting of the World Bank and the International Monetary Fund 2026 is confirmed for Bangkok, as well.
Finally, Thailand is now offering one more choice of culinary journey for MICE planners and travelers, as The Michelin Guide Bangkok has included six street stalls and hawkers for its annual guide, bringing the total number of street stalls and hawkers in the guide to 22 out of 139 restaurants. In conclusion, TCEB’s “Thailand MICE to Meet You Year 2023” campaign, with its enhanced convenience, diverse locations, certified MICE venues, sustainability, tech solutions, global meetings, and local choices, provides a promising outlook for the MICE industry in Thailand.
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