The Paris 2024 Olympic Games are anticipated to attract an additional three million visitors, boosting tourism spending by up to €4 billion, according to a report by Euromonitor International.
The successful Rugby World Cup, held as a dress rehearsal, provided insights into potential opportunities and challenges for the French tourism industry. The report suggests that Paris, already at the top of Euromonitor International’s Top 100 City Destinations Index for 2022, may experience a surge in its global profile. With an estimated four billion television viewers, the event is expected to draw 15 million spectators, including locals and day-trippers.
Short-term rentals, transportation providers, and food outlets are projected to benefit, while iconic sites near Olympic events may see reduced non-Olympic visitors. Despite potential challenges, a long-term positive impact on French tourism is anticipated, with increased inbound visitors expected from 2025 onwards.
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