“The Business of Events”, the flagship conference organized by PCMA APAC, will be held on 15th and 16th March at Marina Bay Sands, Singapore . Over the past 18 months, PCMA APAC has engaged with event strategists to understand their experiences, witnessing remarkable growth and adaptation within the industry.
Visionary leaders have embraced change, leveraging technology and research to navigate uncertainty successfully. The conference offers a unique opportunity for the community to connect, co-learn, and shape the future of event management.
This year’s theme, “UNBOUND,” reflects the power of unlearning and relearning in an ever-evolving environment. Day UNLEARN, scheduled for April 15, 2024, provides inspiration from experts across various disciplines who have overcome challenges and will share their insights.
On Day RELEARN, scheduled for April 16, participants will translate these insights into actionable plans, applying newfound knowledge to their own practices. “The Business of Events” conference promises fresh perspectives and forward-thinking approaches to meet the changing expectations of event participants.
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