The Eastside Rooms, situated in the UK, conducted a survey uncovering changing delegate behaviors due to financial constraints. Results indicate a reluctance among 35% of respondents to attend events in person, with 41% of associations and 25% of corporations expressing hesitancy. Financial limitations contribute to this reluctance, with 51% of associations and 38% of corporations highlighting delegates’ unwillingness to travel long distances.
These challenges have prompted Eastside Rooms to emphasize its accessible location and invest in hybrid-ready technology, easing delegates’ travel concerns. The venue’s proximity to the Aloft hotel further addresses discomfort related to accommodation. Leanne Bladen, Director of Sales & Marketing, emphasizes the industry’s evolving nature, stressing the importance of understanding changing delegate perspectives and tailoring services accordingly. The survey’s insights will guide the venue’s strategies to encourage in-person attendance while showcasing its convenient accessibility.
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