The QEII Centre in London has launched the “Our London” campaign to promote the city as a top destination for business events. This multichannel campaign features a digital storybook designed to inspire national and international event organizers.
The storybook provides insights into London’s various sectors, its growing tech scene, and its appeal as an association destination. It also highlights lesser-known green spaces and hidden hotspots in the city.
Contributions from London & Partners and ABPCO add depth to the guide, making it a comprehensive resource. Mark Taylor, Chief Executive of the QEII Centre, emphasized that the campaign celebrates London’s unique qualities, showcasing it as a vibrant, inclusive, and multicultural destination.
Tracy Halliwell MBE of London & Partners praised the campaign for simplifying event planning in London, making the city an even more attractive choice for business events.
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