Blessing Lola and Giulia Ferrero of Swapcard emphasize the untapped potential of AI and real-time tech in their discussion on leveraging technology for event strategies. They highlight the dual application of real-time tech, both during and post-events, focusing on data-driven insights. For instance, real-time attendance monitoring enables planners to understand participant preferences and adjust on the fly. This includes sending notifications to guide attendees or managing queues for an improved experience. Post-event, the captured data aids in refining venue structures, pricing, and future strategies.
The duo stresses the increasing responsibilities of event planners and how AI can assist without requiring them to be tech experts. They underscore the importance of a curious mindset to comprehend AI’s capabilities. Revenue opportunities arise from combining AI and real-time tech, offering personalized buyer recommendations to exhibitors and sponsors.
The technology also enhances the attendee experience through location-based notifications, with potential revenue streams from sponsored notifications for giveaways or product announcements. While these ideas may seem futuristic, the technology is readily available, necessitating education on the opportunities at hand.
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