The 17th UNWTO-PATA Forum, held in Guilin, China, from October 26–27, showcased the vital role of tourism in economic growth, resilience, and the Sustainable Development Goals.
In collaboration with PATA, Guilin Municipal People’s Government, Guangxi Zhuang Autonomous Region’s Department of Culture and Tourism, and Hong Kong Polytechnic University, the forum focused on sustainability across the tourism industry.
Key topics included trends, innovation, technology, education, skills development, and green investments. The event featured expert input from National Tourism Administrations, NGOs, industry practitioners, and UNWTO officials.
Emphasizing sustainability, the forum aimed to raise awareness, educate attendees, and gather insights for policy development, including better data utilization. Key sessions addressed post-pandemic tourism trends and fostered collaboration between public and private entities in the tourism sector. UNWTO representatives engaged in meetings with regional leaders and Hong Kong Polytechnic University delegates during the forum.
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