Marriott’s Association Masters Customer Conference recently highlighted the significance of fostering a sense of belonging in meetings and events. The conference unveiled the “Guiding Principles in Experience Design” study, which delved into the benefits and challenges of creating inclusive environments.
The event offered a diverse range of educational sessions and optional activities, allowing attendees to engage in unique experiences. Despite the innovative event design, creating a true sense of belonging proved to be a challenge. First-time attendees expressed feelings of disconnection, emphasizing the importance of implementing strategies to foster inclusivity and community building.
To address this, the conference organizers plan to introduce initiatives like buddy programs and gatherings for first-timers in future editions. Additionally, Google’s forthcoming Belonging Index aims to bridge belonging data with design practices, ensuring more personalized and inclusive meetings and events.
The “Guiding Principles in Experience Design” study provides valuable insights to support event professionals in creating experiential, respectful, and inclusive environments that cater to the expectations of today’s younger attendees.
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