Dubai Business Events Drives Economic Growth through Business Events
Dubai is setting an ambitious economic agenda that aims to double its economy over the next decade. The objective is to improve Dubai’s position and strengthen its competitive advantage, making it one of the top global cities. To achieve this agenda, Dubai Business Events (DBE) is taking an active role in helping business events fulfill this economic growth plan.
Launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, and Prime Minister of the United Arab Emirates, DBE is the official convention bureau for the city of Dubai. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, stressed the essential role that business events play in meeting the city’s economic agenda, stating that “Dubai’s business events ecosystem continues to be an important driver of not only increased visitation to the city and tourism-related GDP, but also the development of key sectors and the growth of the wider knowledge economy.”
Dubai’s presence at the recent IMEX event conveyed a strong message to the global industry, emphasizing that Dubai has a comprehensive platform for sharing knowledge, professional development, and networking. From association congresses and corporate meetings to incentive groups of all sizes, Dubai has consistently proven itself to be the ideal destination for meeting planners looking to achieve their objectives.
In line with the D33 agenda, DBE is working towards bringing new events to Dubai, thereby increasing visitor numbers and strengthening the city’s position as a global hub for business events. The strategy focuses on introducing conferences and meetings across a range of industries, including healthcare, finance, technology, and innovation, as well as renewable energy, sports, and education. These sectors are essential to Dubai’s economy and would further catalyse economic growth.
Dubai’s world-class infrastructure, coupled with its strategic location, and extensive flight routes, makes it the perfect hub for international events and conferences. Dubai’s success in hosting large, high-profile business events such as ATD Middle East Conference 2022, Middle East Chapter of the Academy of International Business Conference 2021, and the World Travel and Tourism Council Global Summit 2019 is testament to the city’s capabilities.
DBE’s mission is to work closely with industry partners, government entities, and stakeholders to attract and host world-class business events to Dubai. DBE also offers support and assistance to meeting planners from initial bid submission to the ultimate post-event evaluation stage. They provide access to resources such as promotional materials, financial incentives, and customized site inspections of venues and hotels.
To continue fulfilling the goals of the Dubai Economic Agenda, DBE is undertaking pioneering initiatives to reinforce the city’s growth strategy. A recent example is Dubai Business Events’ commitment to helping Dubai’s Meetings, Incentives, Conferences and Exhibitions (MICE) sector become a sustainable industry. They have introduced the Dubai Sustainable Events Guide, a first-of-its-kind comprehensive guide that includes sustainable event planning tools, tips, and guidelines for both the sustainability of individual events and the industry as a whole.
In conclusion, Dubai’s economic agenda D33 has set a comprehensive blueprint for the city’s sustained economic growth and competitive advantage. DBE’s strategic efforts to attract and host world-class meetings and events of all sizes across different sectors and industries reflect the region’s underlying commitment to its economic objectives. Dubai’s commitment to sustainability also demonstrates its leaders’ forward-thinking approach to combine commerce with conservation. As DBE continues to build on its strategic vision and growth objectives, Dubai is well on track to achieving its goal of becoming a leading global hub for business events and tourism.
KEYWORDS– economic agenda, double its economy, competitive advantage, economic growth plan, increased visitation, GDP, development, growth, catalyze economic growth, sustained economic growth, convention bureau, CEO, meeting planners, industry partners, government entities, stakeholders
