The ICCA Middle East Summit took place on the 30th and 31st of August, held at the state-of-the-art Oman Convention and Exhibition Centre. The inaugural in-person intake of ICCASkills promised a rich experience for participants, under the patronage of H.E. Azzan bin Qasim Al Busaidi, the Undersecretary of Tourism at the Ministry of Heritage and Tourism.
The summit was hosted by the Oman Convention Bureau and Oman Convention and Exhibition Centre and promises a memorable and enriching experience. This year’s theme, “Forging a Collective Path to a Prosperous Future,” underscores the importance of teamwork, ingenuity, and a conscientious approach in the business events sector.
The Middle East Summit facilitated education, networking, collaboration, and business opportunities. It spotlights the role of city stakeholders and brings local and international associations together to discuss RFPs, meeting structures, digital transformation, and innovation. It united event professionals and industry stakeholders to pave the way for a sustainable and equitable global community.
The summit delved into digital transformation, cybersecurity, and sustainable practices, offering inspiring examples and success stories. The outcomes of the event are expected to revolutionize future meetings by enhancing design, content creation, and sustainability strategies.
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