ExCeL London, the leading event venue in London, partnered with OnePlan to develop a hyper-realistic digital twin of the venue. This innovative software creates a customized replica of the venue to aid event organizers in visualizing, planning, and sharing their events.
It supports decision-making, reduces the need for in-person site visits, and allows organizers to share bespoke event visuals with stakeholders globally. The platform offers additional applications, including road-testing arrival and departure points, showcasing media opportunities, and creating room layouts from a visitor’s perspective.
The digital twin is valuable for clients interested in envisioning their events in ExCeL’s upcoming 25,000 sqm expansion project, slated to open in October 2024.
James Rees, ExCeL’s Executive Director, highlighted that the technology optimizes elements like entrance and exit flows and signage placement, offering event organizers a virtual tool for sales and marketing purposes. As a carbon-neutral venue, ExCeL’s adoption of OnePlan’s technology aligns with its ESG strategy and sustainability goals.
Source: eventindustrynews.com
